Confidence, Redefined. Beauty, Simplified.
At Hey Soft, we believe that feeling your best shouldn't be complicated. It shouldn't be painful, time consuming, or expensive. It should be a simple, joyful part of your daily routine. That's why we're here to change the game.
It Started With a Simple Question...
Like many of you, we were tired of the endless cycle. The daily chore of shaving, the eye-watering pain of waxing, the messy creams, and the expensive salon appointments that never seemed to last. We kept asking ourselves, "Isn't there a better way"?
We searched for a solution that was gentle enough for sensitive skin but effective enough to provide long-lasting, silky-smooth results. We wanted something that didn't feel like a chore, but rather a moment of self-care.
When we couldn't find exactly what we were looking for, we decided to create it ourselves. From our headquarters in the USA, Hey Soft was born.
Our Mission:
Is More Than
Just Hair Removal
Our mission is to give you back your time and your confidence
We're not just selling a beauty tool; we're providing a feeling. The feeling of effortlessly smooth skin, the freedom of being ready for anything, and the confidence that comes from knowing you look and feel amazing. We design smart, simple, and effective products that deliver real results, so you can spend less time in the bathroom and more time living your life to the fullest.
The Hey Soft Promise
Your trust is everything to us. When you choose Hey Soft, you're choosing a brand that stands behind its products and its customers. Here's our promise to you:
Effective Simplicity
We only create products that are intuitive, easy to use, and deliver on their promise. No complicated manuals, no false claims just visible, touchable results.
Quality You Can Feel
From the ergonomic, easy-to-hold design of the SoftSmooth Duo™ to its gentle-glide technology, every detail is meticulously crafted for a premium and comfortable experience.
Customer-First, Always
Your happiness is our success. With our 30-Day Glow Guarantee and our dedicated, friendly US-based support team, we're here to support you every step of the way.
Join the Hey Soft Family
We're more than just a brand, we're a community of over 20,000 women who are done with the old way of doing things. We believe in embracing simplicity, celebrating confidence, and supporting each other.